The brief was simple. Make a 15-second logo animation for Trip Creative. Make it fast. Make it fun. Make it feel like a trip.
I took inspiration from grainy films and infinite zoom sequences. The kind that pull you in and don’t let go. The goal was to make the logo feel like motion you can’t stop.
Sketch. Zoom. Done.
I handled the concept, thumbnails, and storyboards. Built everything from the ground up. Designed the assets, animated the full sequence, and added grain in post to give it that lo-fi film feel.
